Williamsburg General Store is packed full of colonial charm. Part traditional general store and part souvenir shop, this Williamsburg attraction is a great addition to your colonial tour. Inside you’ll find gifts to commemorate your visit to Williamsburg plus specialty foods and penny candies. The smell of homemade breads, coffee, and candles will overwhelm you. From the colonial charm to the pleasant music and country wind chimes, the Williamsburg General Store is old New England at its best.