Museum at Harley Davidson

Museum at Harley Davidson

The Museum at Harley Davidson, otherwise known as Bruce Rossmeyer’s Daytona Harley Davidson, is a locally loved chain selling the famous motorcycle brand’s signature swag and more! This original Ormond Beach location features a massive 109,000 square foot showroom off of US Highway 1 with thousands of cycles, genuine Harley Davidson motor-clothes, parts, and so much more. Not only will you get the massively impressive showroom experience, but you will also get to discover the recently moved Museum Store onsite, a 20,000 square foot area featuring several different informative displays, memorabilia, and antique retail. This is a seriously amazing opportunity to immerse yourself into the culture and history of this beachy area, a past dotted with motorcycles and race cars!

While here your group can expect to be among the hundreds of daily guests, but if you happen to show up during a major event expect to share your experience with between 125,000 to 500,000 others just as excited as you are! Bike Week and Biketoberfest are the two largest annual events that take place here, but there are also several weekly events such as fashion shows, carnivals, demonstration rides, as well as benefits and charities for MDA and Camp Boggy Creek. You're probably more likely to visit during the Thursday Night Bike Night or Swap Meet every second Sunday, but even if there aren’t any special events going on your group will still be thoroughly entertained.

Explore the private and Florida state motorcycle collections here, as well as some of Bruce Rossmeyer’s own gear! There will be live music at either the nearby Saints and Sinners Pub, or perhaps at the onsite 35,000 square foot covered amphitheater called Jester’s Live Pavilion, often hosting local major concerts, events, and expos. Grab some pub food here or head to any of the nearby retail and dining experiences that keep the motorcycle experience going, such as On the Fringe Leather, Daytona Pig Stand, Coastal Motorcycles, Grandfather’s Tobacco, or even Daytona Jerky and Unique Seats shops!


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